TechCrunch Meta announced the acquisition of Moltbook, a social network built for AI agents, and integrated its team into Meta Superintelligence Labs. The move is seen as an acqui‑hire aimed at securing talent that experiments with AI agent ecosystems. Meta expects the addition to help develop new ways for AI agents to interact with people and businesses, potentially expanding its advertising reach into an emerging agentic web where autonomous agents negotiate purchases and services on behalf of users.
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