A new analysis of subscription apps reveals that those marketed as AI‑powered experience faster subscriber loss than non‑AI counterparts, with annual churn occurring about 30% quicker. While AI apps convert trial users to paying customers at a higher rate and generate slightly higher revenue per download, they also see higher refund rates and lower long‑term retention. The findings suggest that artificial‑intelligence features can boost early monetization but may not sustain user value over time. Read more →

A new report from RevenueCat, which tracks subscription app activity across iOS, Android and the web, shows that AI‑powered apps convert users and monetize downloads better than non‑AI apps, but they struggle to keep subscribers over time. While AI apps make up just over a quarter of the apps using RevenueCat’s tools, they have higher churn, lower annual and monthly retention, and higher refund rates, suggesting volatility in user value and long‑term quality. Read more →