Netflix highlighted a "significant opportunity" for generative AI in its latest shareholder letter, showcasing uses such as de‑aging characters in the opening flashback of Happy Gilmore 2 and AI‑driven set‑design exploration for upcoming projects. The streaming giant is also beta‑testing a conversational search tool that lets members query its catalog in natural language. CEO Ted Sarandos said AI will help creators tell stories faster and in new ways, while the company acknowledges ongoing legal and ethical sensitivities. Critics warn that AI‑generated recommendations and creative tools may fall short of audience expectations. Read more →