TechCrunch LinkedIn co‑founder Reid Hoffman defended the practice of "tokenmaxxing" at Semafor’s World Economy summit, urging companies to monitor how many AI tokens employees consume. The metric, which counts the data chunks AI models process, has sparked debate after Meta quietly shut down an internal leaderboard that ranked staff by token use. Hoffman said tracking token spend can highlight experimentation and drive broader AI adoption, even if it doesn’t capture productivity perfectly.
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