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Netflix to debut vertical video feed and expand AI tools as ad revenue targets $3 billion

Netflix to debut vertical video feed and expand AI tools as ad revenue targets $3 billion TechCrunch
Netflix announced it will roll out a TikTok‑style vertical video feed within its apps later this month, adding a short‑form layer to its existing catalog of shows, movies and video podcasts. The streaming giant also outlined a broader push into artificial intelligence, from generative tools for creators to smarter recommendation engines and an upgraded ad platform that aims to generate $3 billion in revenue this year. The moves come as Netflix reports a 16% jump in quarterly revenue and a sharp profit rise, while co‑founder Reed Hastings prepares to leave the board. Read more →